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Inspired Observations

The Inspired Agenda

Unscripted. Unrehearsed. Unvetted. Unpanneled.

INSPIRED
@CANNES

What does human creativity look like in the emerging age of machines? 
Create Like a Human.

June 24, 2026 | Le Rooftop | Cannes Lions

As AI expands our observable universe, what remains uniquely human?
Inspired brings together leaders across technology, media, creativity, strategy, and culture to explore the skills, instincts, and capacities that become more—not less—valuable as artificial intelligence reshapes how we work, create, and connect.
Through a series of intimate salons and conversations, we’ll examine where human judgment, curiosity, emotion, and meaning-making fit into an increasingly intelligent world.
11:15 AM

Doors open, kick-off, & opening remarks

Come early to make sure you have a seat and enjoy canapes. There will be light food and drinks served throughout the day.
11:30 AM
Kickoff
Opening remarks Human Potential

Eight Conversations

Select a salon below to read more and sign up. Each conversation is curated and intimate — reserve your seat and tell us the last time you felt truly inspired.
01

11:30am

Being Distinctly Human in the AI Zoo
A Conversation with Case Kenny
As machines become increasingly capable of mimicking human output, what does it actually mean to be human?
Join bestselling author, mindfulness expert, and creator Case Kenny for an intimate conversation exploring identity, self-awareness, presence, relationships, and the importance of remaining connected to ourselves in a world increasingly shaped by algorithms and artificial intelligence.
Speaker
  • Case Kenny, Bestselling Author, Mindfulness Expert

    02

    12:00 PM

    The Observable Universe Meets the Intuitive World
    When insight is everywhere, what earns our attention?
    AI has dramatically expanded our ability to observe the world around us—surfacing patterns, correlations, and signals at unprecedented scale. But observation alone doesn’t create understanding.
    This salon explores the growing role of human judgment in an age of abundant insight. As machines become better at helping us see, how do leaders determine what matters, where to focus, and what actions deserve pursuit?
    Speakers
    • Chad Latz, Chief Innovation Officer, Burson
    • Antonia Falkner, Head of Corporate Comms/Ads Marketing, Samsung Ads
    • J Brooks, CEO, GlassView
    • Alex Halliday, COO, AirOps
    • Moderator, Frank Washkuch, Executive Editor, PRWeek

      03

      12:30 PM

      Something at Stake
      What would you create if you weren’t afraid of being wrong?
      The most memorable ideas rarely emerge from consensus.
      As optimization, measurement, and predictability become increasingly central to business, what happens to creative risk? This conversation explores the role of conviction, vulnerability, and courage in creating work that resonates—and why originality often requires a willingness to be misunderstood.
      Speakers
      • Jo Wallace, Executive Creative Director, Jellyfish
      • Christina Kavalauskas, Global Head of Creative Strategy, Reddit
      • Adrienne Lahens, CEO, Infinite Studios
      • Scott Brown, CEO, Our Second Rodeo
      • Moderator, Tina Mulqueen, Founder, Create Like a Human & SVP of Digital Transformation at Burson

        04

        1:00 PM

        May The Human Be With You
        What becomes more valuable as AI becomes more capable?
        A conversation about taste, judgment, and the uniquely human ability to recognize significance in a world of infinite possibilities. As AI expands what we can observe and create, the role of the creator shifts from generating options to curating and making meaning.
        Speakers
        • Jess Aylett, Head of Sales, GumGum
        • Eliah Seton, CEO, SoundCloud
        • Anish Chada, VP of Product, Sprinklr Mktg, Sprinklr
        • Moderator: Sara Jerde, Managing Editor, Digiday
        Rather than framing AI as the center of the story, this conversation asks how humanity itself may become more valuable as automation expands.

          04

          1:30 PM

          What do you mean?

          What happens when language becomes the interface for everything?

          Large language models are trained to organize human knowledge through words, categories, and patterns. But human relationships rarely fit neatly into any of those things.

          The same phrase can inspire one person, offend another, or mean something entirely different depending on context, culture, history, or emotion. We spend our lives negotiating meaning, filling in gaps, reading between the lines, and discovering that understanding someone is often far more complicated than understanding their words.

          As AI becomes increasingly fluent in human language, this session explores a deeper question: Is there such a thing as universal understanding, or will meaning always require interpretation, context, and human judgment?

          Featuring AI pioneer Vince Lynch and creator Miranda McKeon, whose Fill My Tank conversation cards are designed to deepen human connection, this conversation explores the power and limits of language, and what happens when machines learn our words but not necessarily our experiences.

          Speakers
          • Vince Lynch, CEO, IV.AI
          • Miranda McKeon, Actress & Creator
          • Moderator: Tina Mulqueen
          Rather than framing AI as the center of the story, this conversation asks how humanity itself may become more valuable as automation expands.

            05

            2:00 PM

            The Things You Can’t Download
            How does being in the world shape what we create?
            In an age of infinite content, it has never been easier to consume experiences without actually having them. Yet the most resonant creative work rarely comes from observation alone. It comes from participation.
            • From being somewhere.
            • Feeling something.
            • Risking something.

            This conversation explores what happens when creators step beyond the screen and into the world. Why do certain places, moments, relationships, and experiences leave such a lasting imprint on us? What is emotionally different about a conversation versus a comment thread, a live performance versus a stream, a shared moment versus a piece of content?

            Speakers

            As AI expands what we can observe, the challenge becomes ensuring we continue to experience. Because the richest source of human creativity has never been information. It has been life itself.
            The question isn’t what can be generated.
            It’s what must be lived.

              06

              2:30 PM

              Thumbprint

              What part of your work couldn’t exist without you?

              AI can generate endless variations. It can mimic styles, remix ideas, and accelerate execution. But the work that stays with us usually contains something more difficult to define: a point of view. A risk. A contradiction. A lived experience. A human thumbprint.

              This conversation explores how creatives leave a mark on their work through curiosity, taste, identity, and the experiences that shape how they see the world. What transforms an idea from competent to compelling? How do creators develop a voice that can’t be replicated? And in an era where anyone can generate content, what does it mean to create something that feels unmistakably yours?

              Speakers

              The most memorable creative work doesn’t emerge from tools alone. It emerges from the unique combination of observations, experiences, convictions, and questions that only one person can bring to the page.

                07

                3:00 PM

                Change the System. Keep the Soul.
                How do you transform organizations without losing what makes them human?
                Technology transformations are often discussed in terms of systems, processes, and efficiency. Yet every transformation is ultimately a human one.
                This conversation explores the leadership, communication, and cultural dimensions of navigating change at scale.

                Speakers

                  3:35 PM - 4:00 PM

                  Golden Hour Social
                  As the conversations conclude, join fellow attendees for drinks, connection, and reflection overlooking the Mediterranean.
                  Because some of the best ideas emerge after the agenda ends.

                  Presented in Partnership With Advertising Week | The Digital Voice

                  Inspired @ Cannes | Create Like a Human.
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